Accor hits 45,000 keys under extended stay portfolio
Accor’s progress in the long stay segment has actually been reinforced by brand-new openings for its Novotel Living label, a broadening of midscale hotel brand Novotel. More recent growths for Novotel Living consist of properties in Bangkok, Saigon and Kazakhstan. In Singapore, the brand opened Novotel Living Singapore Orchard– a rebrand of the former 8 on Claymore Serviced Residences– in June 2022.
“The acceleration of pursuit for extended stay real estates is a global occurrence, steered by a market change among tourists that are making longer visits, mixing business with leisure, and discovering destinations extra fully,” claims Morin.
He includes that Accor has an “unmatched” profile of prolonged stay companies to service any kind of traveller type. More organizations under Accor’s extended stay portfolio include Mercure Living, Swissôtel Living and Mövenpick Living. It additionally offers extensive remain alternatives via business such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. Furthermore, it has 33,000 special villas, apartments, and branded homes managed in rental programs.
“With new traveling practices holding and even more individuals seeking longer stays, Accor has actually continued to do what we do most ideal– lead the industry in which we have immersed roots, sturdy connections and a highly effective existence– such as Europe, the Middle East and Asia Pacific,” says Jean-Jacques Morin, Accor sub chief executive officer and premium, midscale and economy division CEO.
Accor claims it has even more extended stay estates in the pipeline, consisting of fresh areas for Novotel Living as well as several high-class serviced apartment ventures in Riyadh, like the 250-key Sofitel Serviced Residences Riyadh.
Some other recent launches consist of Pullman Living Dongguan Forum in China, although Accor’s flagship “aparthotel” brand Adagio commemorated its 15th birthday in 2023 with the introduction of 11 new real properties all over 5 continents.
Global hospitality group Accor presently has 45,000 keys throughout more than 380 estates and 14 brands under its extensive stay portfolio, which includes serviced condos and exclusive rental real estates. In an Oct 24 press release, the team states it is currently the world’s biggest player beyond of the United States here in this group, backed by a high compression of real estates across Europe and Asia.